Walmart Style Pitch
Everything in our lives is curated. Society tells us if you spend enough money on Balenciaga sneakers, you’re guaranteed cool.
But is that really you?
Let’s empower people to curate their own cool, a style unrestrained by a price tag.
CASE FILM
At Walmart, style isn’t exclusive –
We believe everyone has their own personal style, and they deserve to show it off.
We’re celebrating the authentic style of
everyday people amidst THE most exclusive event of the season:
New York Fashion Week.
We covered the city with billboards featuring actual Walmart shoppers
and our message: “Money can’t buy you style.”
Then, when everyone was throwing exclusive after parties,
we threw a block party. For everyone.
We held court at Fashion Week HQ on Varick Street, turning it into a
cost-free celebration of individuality.
Doormen? Nah. Tickets? Nah.
Just show off your unapologetic style in our mirrored doorways and you’re in.
It was a celebration of the unapologetic style
Walmart brings out in everyone.
Because at Walmart, we know that style…well, it can’t be bought.
