LANDED

Addy Award, Silver, Elements of Advertising: Copywriting - Ugly Fruit

One Show Young Ones, Shortlist - On Hold

Graphis New Talent 2021, Silver Award - Ugly Fruit

Graphis New Talent 2021, Honorable Mention - Ugly Fruit Outdoor

New York Festivals 2021, Finalist - Pardon Our French

New York Festivals 2021, Shortlist - On Hold

Ads of the World - Ugly Fruit

Ads of the World - On Hold

Ads of the World - Pardon Our French

LABORED

Associate Copywriter, Le Truc at Publicis Groupe

August 2021 - December 2022 •  New York, NY

  • Reported directly to CCO-level creatives

  • Saw projects for IT Cosmetics, Human Rights Foundation, and Publicis Groupe from concept to creation

  • Collaborated with and presented to various Publicis-owned agencies on 15+ pitches for clients including Always (P&G), Walmart, Fresh, Hulu, CVS, Audi, L’Oreal, UBS, and JOKR

Pro Trainer, The LIV Method

February 2023 - Present • New York, NY

  • Develop personalized fitness programs for clients, demonstrating strong understanding of customer needs analysis and segmentation

  • Conduct client assessments and progress evaluations, using data-driven insights to tailor marketing strategies and improve client retention

  • Service over 800 sessions per year

  • Manage client relationships through effective communication and customer service, fostering long-term loyalty and referrals

  • Remain updated on fitness industry trends and certifications, demonstrating commitment to professional growth and expertise

Coach, [solidcore] East Village

December 2022 - Present •  New York, NY

Freelance Copywriter

January 2022 - Present

Copywriter Intern, VMLY&R

June 2021 - August 2021 •  Remote

  • Wrote all summer social copy for FedEx & Georgia Power

  • Ideated Sam’s Club football season & holiday campaigns

Production Intern, TH Experiential

June 2020 - August 2020 •  Remote

  • Created the first virtual and socially distanced events of the pandemic for Armani Beauty, DraftKings, and Dove

  • Worked on-site at distribution center to ensure the quality of press & influencer packages

Experiential Marketing Intern, Marcus Samuelsson Group

June 2019 - August 2019 •  Harlem, NY

  • Developed, planned, and oversaw the production of a community event, Rooster Rising, which highlighted young artists at Samuelsson’s Harlem restaurant, Red Rooster

LEARNED

S.I. Newhouse School of Public Communications; Syracuse University

May 2021

Bachelor of Science: Creative Advertising, Copywriting Emphasis Minor: Sociology

National Academy of Sports Medicine (NASM)

February 2022

Certified Personal Trainer

Road Runners Club of America (RRCA)

June 2024

Certified Run Coach