HRF
We can all picture it: we’re scrolling through Instagram…
Post of a cat. scroll. Friends partying. scroll. Ukraine. scroll. “No fly zone.” scroll. Someone sleeping on a hammock. scroll. Friends again. scroll. Explosion in Kyiv.
Meanwhile, 4,665 miles away…
We hear about it…
we see it…
but we don’t know how it feels…
Until we live it.
WAR
So we brought
to
NYC
During Ukraine’s darkest hour, HRF used a screen in Times Square, staging an attack on our home.
And for just a second, we felt the fear that Ukrainians faced each day the war continued.
Leaving New Yorkers with the message:
war anywhere is war everywhere.
Agency: Le Truc @ Publicis Groupe
CCO: Andy Bird
AD: Tyler Richardson