JOKR
In a world where everything is at our fingertips, a delivery service can hardly stand out.
But what if that service was so freaking fast that it could reset expectations and set a new standard for delivery?
So fast that it could be an engine for spontaneity.
So if you suddenly wanted a beer right now and disastrously didn’t have a beer right now,
that delivery service would already be saying…
omw.
*working from home
*for the boys
*Sex and the City
*fear of missing out
OUTDOOR
JOKR UR NHBRHD
Playing on the abbreviated names of city neighborhoods, we created outdoor ads that would speak to the people of these areas.
A QR code would lead scanners to their NHBRHD stats –from the area’s trending JOKR items to the most popular time of day to order to the average delivery time.
A billboard on Manhattan’s Upper East Side might play on the Gossip-Girl-esque wealth of the people living there, while a subway ad in the Financial District could poke fun at the bankers who “buy the dip” (AKA buy low & sell high).
IN APP
Enter JOKR FTW Packs, specially curated product bundles that can be ordered in the JOKR app.
WFH
working from home
GNI
girls’ night in
DTF
figure this one out yourself