Experiential

Cerave x The Stranger’s Project

The Stranger’s Project began with the question, “What’s it like being you?” After collecting tens of thousands of handwritten, anonymous responses, they began creating guerilla-style galleries showcasing the “wonderfully human” stories each of them told. With over 40,000 followers on Instagram (@strangersproj), the experiment has opened these stories up to people all over the world. 

Through a partnership with the Stranger’s Project, Cerave can showcase the unique way people feel about their skin and allow others to join in and jot down their own stories.